New York, NY; Los Angeles, CA – Halloween weekend of this year, spectators, pedestrians and audiences at popular hot spots in New York City and Los Angeles were treated to sightings of the Ecto-1, iconic car from the Ghostbusters, in an epic digital-out-of-home campaign on wheels from Firefly, RapportWW, and Sony Pictures.
The Ecto-1 was paired with more modern versions of the famous car – a swarm of vehicles wrapped to look like the Ecto-1 and outfitted with Firefly’s digital screens. Additionally, cars carried hologram projectors on top, which displayed an animation of ghosts from the films being “caught” by the fictional proton pack projected below. Costumed Ghostbusters were on hand at each stop, taking photos with fans and engaging with people on the street.
In addition to impressions generated at the street level, over 56 million social media impressions and 50,000 social media engagements were generated during a three-day activation as excited fans took photos and videos and shared them with their friends online.
A highly-anticipated film, Ghostbusters: Afterlife dominated the box office opening weekend and continues to be a top-performer week after week.
“The Halloween weekend activation was quite the hit,” added Blayke Gladstone, Senior Account Executive at RapportWW. “The wrapped Firefly fleet and Ghostbusters hologram caught so much attention from passersby. Pair that with the Ecto-1 and some incredible talent, we couldn’t have made a bigger splash!”
Firefly’s holograms spin at a rapid 30 frames per second to create the most realistic 3D hologram experience in the market today. The projector was custom-fitted in Firefly’s proprietary digital displays so that the 3D animation appeared to be floating above the vehicle.
To learn more about Firefly’s digital screens, holograms, car wraps or swarm activations, please visit fireflyon.com.
ABOUT FIREFLY
Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. We empower brands to efficiently engage consumers in major markets across the U.S. including New York City, Chicago, Las Vegas, San Francisco, Los Angeles, and Miami. Founded by Kaan Gunay (CEO) and Onur Kardesler, Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago and Istanbul. To learn more: visit fireflyon.com.
ABOUT RAPPORT WW
Rapport is the out-of-home (OOH) media buying and planning agency of IPG Mediabrands. Best known for the strength of its relationships, and rewarding connections, Rapport is a collaborative and forward-thinking agency that delivers valuable results for both clients and partners. As OOH becomes more engaging, interactive and content-driven, Rapport can seamlessly navigate through the ever-evolving media landscape.
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