NEW YORK – Oct. 20, 2016 – PRLog — Geopath Inc., the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), is pleased to announce that Scott Fiaschetti has joined the team as SVP, Strategy and Development. Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, rebranded on September 19^th, with a new focus on “Powering a smarter OOH marketplace.”

In this newly created role, Scott is responsible for leading the communication of Geopath’s rebrand, fueling adoption of the organization’s offerings, and guiding outreach for existing and future measurement methodologies.

Scott brings a diverse background to Geopath with more than two decades of practice in research, strategy, digital marketing and education. His experience working for both brands and agencies gives him an understanding of the unique needs of all members. Scott’s recent work in the digital advertising space will also provide important insight into how consumer behavior is changing due to the mass adoption of mobile devices and the resulting opportunities available to OOH advertising.

Scott is excited to be joining the organization, “Now more than any time in its 80+ year history, Geopath sits at the center of a true movement in advertising. Given the proliferation of mobile devices and the data available through them, I truly believe out of home advertising is experiencing a renaissance. I am grateful for the opportunity to help Geopath and our members tell this story to the world.”

“Scott’s robust cross-platform media background, combined with his experience in education, makes him an incredible addition to our team at Geopath,” said President, Kym Frank. “We are thrilled to have him on board as our organization embraces a new name, new positioning, and new methodologies.”

Scott comes to Geopath most recently from Questus, a digital ad agency, where he headed up their Strategy and Analytics practice as VP, Insights and Strategy for the past seven years. He holds an MBA from Syracuse University and a BS in engineering from Clarkson University. He is also a Visiting Associate Professor in Management at the Pratt Institute in New York City since 2001.

For more information on Geopath or membership inquiries, please email info@geopath.org or call 212-972-8075.

About Geopath: Formerly known as the Traffic Audit Bureau for Media Measurement, Geopath is the industry standard that powers a smarter OOH marketplace – through state-of-the-art audience location measurement, insights, and market research innovation. Full launch of the Geopath rebrand took place on September 19^th, 2016.

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