Fairway Outdoor is running a fabulous campaign calling attention to the power of outdoor.  It’s called the “isms” campaign.  The billboards look like this:

When you go to the each website you get the following.

or

or

Kudos to Fairway for coming up with a simple, fresh, clever way to communicate the power of outdoor.   Much better than the tired slogans: “This Space For Rent” or “You Looked, Other People Will Too”.  You can see the campaign at www.fairwayisms.com

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