Fairway has been stunting by running smiley face billboards in South Carolina.  WMBFnews.com and wspa.com report that the stunt was for an ad campaign for the Bojangles restaurant chain.  The post-stunt billboards now show a pictures with a Bojangles meal opposite of a smiley face.

Insider’s take: Stunts can be effective attention getters as this campaign and the Outfront/Extra Credit Products/Gordon Food Stores campaign demonstrate.  Stunts can generate huge revenues.  Instead of selling one board to one Bojangles franchise Fairway was able to sell a portfolio of boards.

Paid Ad