This is the third installment of our series on out of home fabricators.  We have previously featured Formetco and Productivity Fabricators and Lindmark Steel.  Today we feature Selective Structures.

Fabricator: Selective Structures

Address: 811 East Ave, Athens, Tennessee. 37303

Email: info3@selectivestructures.com

Phone: 800-459-6670

Billboard Insider talked with Selective Structures partner Matt Schulze.

When did Selective Structures open its doors ? 

October of 2002

What trends are you seeing in new structures? 

Not sure I would call this a trend, but GREAT LOCATIONS are getting harder and harder to find.   The great locations can be very challenging to access and design so you get maximum viewability. We are building more round head plates and odd size V’s than ever before. It’s an added cost but it’s a one-time cost, when it comes down to it the cost is minimal when compared to creating a lifetime of revenue.   We have one shot to get it right.

What sort of wind loads are clients building to?

Whatever ever the engineer recommends and sometimes higher based on a comment I made to you in an Insider article about building above the wind load to combat rising insurance premiums.  And every structure is engineered to. RISK CATEGORY II exposure C.

 What’s an interesting or challenging build you’ve done.

Every sign has a story to tell (maybe your next book). From building in a cemetery in a Caribbean Island or at the Old Meadowlands Stadium in NJ, when you are  drilling down 30′ there is a chance you find the same thing in both places and I am not talking about rock.  In all seriousness whether its a scoreboard at a National Golf Club in Augusta for a tournament in the spring or someone’s 1st billboard  they have ever built, its the most important sign we we are building and I promise you there is a story to tell about what happened that day.

This might not have been our most difficult build but it shows the quality of our builds.   A sign we built in Sikeston, Missouri took a direct tornado hit earlier this year and came through with flying colors.  This picture was taken just after the tornado.