GRAND RAPIDS, MICH— Midwest advertising agency Extra Credit Projects (ECP) is bringing international awareness and creativity to climate issues through its partnership with Out of Home Advertising Association of America (OAAA) and EARTHDAY.ORG.

The campaign supporting EARTHDAY.ORG aims to engage people in conversation and action around climate restoration.

“We are at a critical moment in the now compressed timeline for solving the climate crisis and restoring the planet,” said Kathleen Rogers, President of EARTHDAY.ORG. “If climate change and COVID-19 have taught us nothing else, it is that we share this planet and that everything about our lives must be reimagined. From the food we grow, to how we interact with the other species on the earth, to what we teach our children, every human action can have a direct impact on our planet.”

April’s special edition of USA Today features a full-page Ad created by ECP, and the campaign can be seen on digital outdoor Ads coast to coast and internationally in Europe and across Africa.  The out of home campaign creative is a collaboration with EARTHDAY.ORG, OAAA, Extra Credit Projects (ECP), Sarah Finnie Robinson of Boston University’s Institute for Sustainable Energy (ISE), and Adams Outdoor Advertising.

For more information about this campaign, contact Rob Jackson at 616-454-2955 or rob@extracreditprojects.com. For more information about Extra Credit Projects visit www.extracreditprojects.com.

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