eMarketer projects a 5.1% increase in 2016 US ad revenues according to Mediapost.  Here’s how it splits out by sector.

• Digital Media Spending up 15.4%

• TV ad spending up 5.1%.

• Outdoor ad spending up 2.6%.

• Print ad spending down 5%

Insider’s take: Not sure why emarketer projects such low outdoor growth.  The US outdoor industry grew by 5.8% during the fourth quarter or 2015 and outdoor will get a boost during 2016 from political advertising just like everyone else.