Wordontheshore.com says the Eatontown, New Jersey borough council is looking for more info before approving a digital billboard along Route 35.  Klein Outdoor Advertising has proposed a 10.5′ by 36′ sign.  The New Jersey State Department of Transportation has already issued a permit.

Insider’s take:  The Borough Council wants a 1 minute flip.  An 8 second flip is normal for digital billboards.  Not sure how Klein Outdoor recovers the costs of a digital billboard with a 60 second flip.  Perhaps Klein can explain some of the advantages of having a shorter flip (including more public service ads) at the April 26 Council hearing on the sign.

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