Dynamic Outdoor Media , a sister company of Choice Media, has purchased the Eastern New Mexico digital billboard assets of The Pink Popsicle company.  The acquisition involved two digital billboard faces and increases Dynamic Media’s plant to 252 total faces, including 22 digital faces.

Ty and Shanna Jones, the owners, said “This acquisition strategically matches our footprint in Eastern New Mexico perfectly to help us add locations in areas we need additional coverage and exposure for our clients.”  Dynamic Outdoor Media operates billboards across West Texas and Eastern New Mexico.

Ty Jones tells Billboard Insider “They reached out to us about purchasing.  Kinda just fell in our lap!  We tried to buy 3-4 years ago from the previous owner but never could come to terms.  She sold to these guys and then they sold to us.”

Billboard Insider’s take:  The public companies are sitting out the out of home M&A market.  This creates opportunities for independents.   See this article and today’s other announcement of Adams Outdoor’s purchase of Cook Brothers.  By the way, isn’t Pink Popsicle a memorable brand name for a company which specializes in advertising?

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