In our home town of Dothan Alabama, we are known as the peanut capital of the world. We have a large nonprofit organization with hundreds of volunteers who put on an event called the NATIONAL PEANUT FESTIVAL . This is a huge 10 day fair now has over 215,000 attendees at this event which has been going on annually for 73 years. Part of this annual event is a Miss and Little Miss beauty pageant which is spread over two different back-to-back weekends leading up to the festival.  These two pageants have approximately 100 contestants of young ladies hoping to win the crown of Little Miss & Miss National Peanut Festival.About 10 years ago, we had one mom call Durden Outdoor and ask if she could buy (1) 4 week good luck Billboard for her daughter.

The following year our sales team developed a digital and static billboard special so all surrounding cities and counties could promote their queen contestants for this highly sought out title.  This year we sold 25 digital & static billboards featuring these queens in our 10 county coverage area.  We will also play a 7 day Countdown To The Crown on our digital billboard network.  We then had our creative team shoot and put this video together which is trending well on social media.   We put a video of the beauty pageant billboards on Facebook.

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