24th January 2024, Columbus, OH — DOmedia has partnered with location analytics leader, Placer.ai to launch PeopleToMySpot, giving local advertisers access to foot-traffic reports for any U.S. ZIP code on PeopleToMySpot.com. The website helps local marketers and business owners understand foot-traffic patterns near their brick-and-mortar locations. Businesses can then plan and activate targeted out-of-home (OOH) ad campaigns through DOmedia’s local advertising platform, BillboardsIn.com
“Making OOH easy brings new advertisers to the space,” said Ian Bowman-Henderson, Head of Operations at DOmedia. “BillboardsIn proved it by democratizing access to inventory. The next step is powerful, free audience-based planning – People To My Spot is one way we can provide that.”
In 2022, U.S. advertisers spent $8.8B on OOH ads; DOmedia’s software helped agencies and advertisers book nearly $2B dollars of OOH. Many of those advertisers were new to the industry, and 75% of BillboardsIn.com users said they had never bought a billboard. Despite progress, outdoor ad campaigns can feel inaccessible to small businesses. In 2022, nearly 20% of all OOH ad dollars came from just 100 major corporations.
“The world’s largest brands know out-of-home ads work,” said Michael Cooper, CEO at DOmedia. “Local advertisers haven’t had the same level of access to inventory – not just billboards, but digital screens in restaurants and gyms, taxi ads, movie theaters – and they haven’t had the same level of access to the data.”
The foot-traffic reports on PeopleToMySpot will help SMBs understand whether changes in business are cyclical or due to unusual circumstances, and whether other nearby businesses are seeing similar changes. The site will continue to evolve to offer analysis around specific points-of–interest and recommend opportunities to grow foot traffic.
About DOmedia
DOmedia is the out-of-home advertising industry’s largest marketplace platform for planning, buying, and selling media. The world’s leading ad agencies and media companies rely on DOmedia’s enterprise solutions, while small businesses use www.BillboardsIn.com to plan and execute OOH campaigns online.
About Placer.ai
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
