According to a survey published this week by the Insurance Research Council two-thirds of Americans believe attorney advertising increases the number of liability claims and lawsuits. Almost as many – 59% – link these ads to higher insurance costs.

“The public sees a connection between attorney ads and the cost of insurance,” said Dale Porfilio, council president, in a statement.

The survey, conducted online in October 2021 with 1,500 participants, also found 81% of Americans had seen an attorney advertisement within the past year.

Insider’s Take: Great to see that 81% recognition number! Now, how do we combat the increased cost perception? Got an idea, contact me at johnweller@billboardinsider.com.  Have a good holiday!

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