Digital Outdoor Advertising Partners with Apparatix

Chistine Lanziano, Partner and President, Digital Outdoor Advertising

Digital Outdoor Advertising (DOA), a woman-owned network connecting ad agencies with consumers across the U.S., partners with Apparatix to transform outdoor advertising sales. This collaboration integrates DOA’s vast billboard network with Apparatix’s real-time inventory technology, making RFP responses faster and more efficient.

Apparatix’s platform offers immediate access to billboard availability, giving DOA a competitive edge in deploying time-sensitive campaigns. This integration not only accelerates the ad space booking process but also enables advertisers to monitor campaign performance in real-time, offering valuable insights through post-campaign analytics.

Available through the Apparatix Marketplace, this feature simplifies the advertising process, allowing for quick and informed decisions in a fast-paced market.

About Digital Outdoor Advertising (DOA)

Digital Outdoor Advertising (DOA) stands at the forefront of outdoor advertising, offering an expansive network of high-impact digital and static billboards throughout the United States. Distinguished by its unique assembly of independent operators, DOA ensures unparalleled coverage across premium locations. Leveraging cutting-edge technology, DOA crafts advertising solutions designed to captivate audiences and elevate brand visibility.

About Apparatix

Apparatix is a technology company revolutionizing the advertising industry with its real-time inventory management platform. Dedicated to enhancing the efficiency and effectiveness of advertising campaigns, Apparatix provides dynamic solutions that adapt to the rapidly changing market demands.

 

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