Tinton Falls, NJ – May 8, 2023 – Digital Outdoor Advertising (DOA) and In-Color Media Group (ICMG) are pleased to announce their collaboration aimed at increasing revenue for independent billboard operators. Through this partnership, ICMG will be working closely with ad agencies to raise awareness of DOA’s extensive network of 20,000 digital and static billboards from 220 independent billboard operators in 200 markets across the United States.
Together, the two companies will create a powerful alliance aimed at promoting the growth of independent billboard operators and providing advertisers with an unparalleled opportunity to diversify their OOH media spending.
“We are thrilled to be partnering with In-Color Media Group,” said Christine Lanziano, President of Digital Outdoor Advertising. “Our partnership will enable us to expand our reach to new audiences and create new opportunities for independent billboard operators across the United States.”
“Our collaboration with DOA presents a unique opportunity for us to work together towards our shared goal of promoting diversity and inclusion within the OOH industry,” said Catherine Williams, President of In-Color Media Group. “Through this partnership, we can better serve our clients by providing them with a more diverse range of options and helping them to reach a broader audience.”
As trends in population growth show that culturally diverse groups are becoming increasingly important, the collaboration between DOA and ICMG presents a powerful opportunity for advertisers to connect with audiences that demand authenticity. With DOA’s extensive network of independent billboard operators and ICMG’s proven track record of success in the OOH advertising industry, this partnership will help to promote growth, diversity, and inclusion within the industry.
About Digital Outdoor Advertising:
Digital Outdoor Advertising is a woman-owned WBENC certified OOH advertising business that has built a national network making it simple for clients to do one-stop shopping for their out of home needs. We are dedicated to helping brands and businesses reach the right audiences in the right markets with this powerful independent network.
About In-Color Media Group:
In-Color Media Group is a specialized Out-of-Home (OOH) placement company that helps businesses connect with diverse audiences at the local, regional, and national level. We offer a range of options, including static and digital billboards, a network of hand-painted wall murals, commuter transit, place-based, and street furniture. Our approach leverages the full spectrum of your audience to provide insightful targeting, innovative ideas, and results-oriented strategies to meet your marketing needs and exceed your expectations.
For more information, visit digitaloutdooradvertising.com.
Contact:
Digital Outdoor Advertising
Christine Lanziano
Phone: 732-616-2232
Email: christine@digitaloutdooradvertising.com
In-Color Media Group
Catherine Williams
Phone: 626-484-6866
Email: catherine@in-colormediagroup.com
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