“This is an operational burden.  But it is the right thing to do.  We want to remove fraud as a concern for everyone who uses our platform.”  Keith Eadie, chief marketing officer, TubeMogul, on the company’s decision to refund money to customers based on fraudulent ad clicks.

Ad Age has an article talking about the fact that online programmatic marketing firms are refunding customer money over concerns about click fraud.  The article also mentions the OAAA’s Feel the Real Campaign:

“Last fall, the Outdoor Advertising Association of America ran a campaign during Advertising Week in Manhattan that used billboards and trucks with messages directly attacking ad fraud. The campaign led to a 6% sales boost for out-of-home ads, the OAAA said.”

Insider’s take:  Feel the Real was a terrific success.  Kudos to the OAAA.

Paid Advertisement