October 16, 2024. In collaboration with IQVIA, a global provider of clinical research services, commercial insights and healthcare intelligence, DIGICHIEF has launched a series of health-related APIs targeted for Digital-Out-Of-Home campaigns in the United States. The offering will include both seasonal and physician diagnosed health conditions, aligned to zip codes, states and designated markets. Advertisers can leverage condition-specific geo targets from millions of patient-level data sets and claims.
This highly targeted content is simplified using a 1 to 12 indexed severity scale. Physician-diagnosed data points are validated against millions of patients and de-identified medical claims. Conditions like Migraines, Acne, Psoriasis, Asthma, Cholesterol, Obesity, Gerd, Osteoarthritis and dozens more. Seasonal data, aligned to key markets, includes Pollen, Cold & Cough, Flu, RSV and Covid.
“At DIGICHIEF, we are always looking for unique data points that can help our clients leverage dynamic campaigns. With the IQVIA health portfolio, we can do just that and be assured that the data is highly vetted and targeted,” said Gene Hamm, Co-Founder of Digichief.
About DIGICHIEF
DIGICHIEF is a leading provider of cloud-based content feeds used to engage, inform and entertain on digital screens around the world. Since 2007, Digichief content has been seen on both private and public networks in verticals such as financial, automotive, retail, healthcare, broadcast TV and Cable and more.
About IQVIA
IQVIA (NYSE:IQV) is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. IQVIA’s portfolio of solutions are powered by IQVIA Connected Intelligence™ to deliver actionable insights and services built on high-quality health data, Healthcare-grade AI™, advanced analytics, the latest technologies and extensive domain expertise. With approximately 88,000 employees in over 100 countries, including experts in healthcare, life sciences, data science, technology and operational excellence, IQVIA is dedicated to accelerating the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide
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