Day Two of the OOHMediaCon25 in 5 Quotes

Actor Charlie Day (center) talking at OOHMediaCon25

Actor Charlie Day likes billboards.

I still get excited about being on a billboard…I once was in a movie with Ice Cube because I knew I’d be on billboards with Ice Cube all over Hollywood…In America you see a billboard for any profession besides an attorney and you think “they’ve made it.”

Luma CEO Terrence Kawaja laments a missed opportunity for out of home.

I’m a little frustrated. I love out of home…4 years ago I lambasted the OOH conference…it feels like an unseized opportunity.

Pass It On Foundation President Gary Dixon on making a difference.

I sat next to someone on an airplane. He said “I failed the medical school entrance exam twice…and then I I saw this billboard in Seattle with Winston Churchill that said never never never give up so I took the test again and passed…”

OUTFRONT interim CEO Nic Brien on being the last water cooler on earth

My view is let Mark Zuckerberg own the metaverse.  We’re going  to own the universe…We own the last water coolers on earth…

Media Resources CEO Jeff Rushton on the impact of tariffs on digital billboards

Tarrifs for digital signage have temporarily paused but there are some secondary implications with certain input costs going up due to tariffs.  We’re absorbing cost increases for now and we’re hoping for some clarity long-term.  By having manufacturing facilities in the US, Canada and overseas we have a lot of flexibility to minimize the impact on our customers.

 

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