Lamar Advertising Outdoor Division President Ross Reilly talks about his background
I got into this space around 12 years as a real estate manager and then general manager for Baton Rouge…the last five years I’ve been having a great time in capital allocation. We’ve done a billion dollars worth of asset purchases and and we’ve also done some creative financing and investing in other spaces…And now I’m President and to tell the truth it also doesn’t hurt that my last name is Reilly and my middle name is Lamar. I’m the 5th generation to work at Lamar advertising.
OAAA CEO Anna Bager reminds the industry of a recurring out of home problem.
We spoke with leaders across the entire ecosystem: brands, agencies, platforms, and partners.And what we heard was clear.
- Out of home is valued.
- It’s trusted.
- It’s visible, culturally relevant, and one of the last true mass-reach mediums.
But we also heard something else.
- We’re still too complex.
- Too fragmented.
- Too inconsistent in how we show up.
And in today’s environment, complexity doesn’t win. Clarity does. That insight is what led us to a clearer articulation of what our medium is and why it matters.
Law firm founder and out of home advertiser John Morgan on the two greatest rules that are broken in business
The two greatest rules that are broken in business are bad location and undercapitalized…Good location. Location, location, location. Same for billboards…
Publicis Chief Growth Officer Rishad Tobaccowala on spending time with AI
I was always told to surround yourself with people who are more intelligent than you. If you are sitting in a room with a phone with chat gpt you are surrounded with people who are more intelligent than you.
Entrepreneur Emma Grede loves a hand painted mural in Hollywood.
We have this beautiful giant hand painted billboard that sits outside the Skim’s office in Hollywood…I look at it everyday right outside the office…it’s a pride point for people. It’s like understanding and seeing your work and understanding that connection
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list.
Paid Advertisement
