A terrific first day at the IBO Fall Conference in Atlanta.  Here are some key moments that caught our attention.

Up To Something on Getting Good Creative Approved

Showing good creative early raises the bar and clients’ expectations immediately. Show clients your good work before you talk about their billboard.

The likelihood that consumers will take away a single message from an ad drops by 35% for every additional message.

1 Message = 100% chance of 1 message recall

2 Messages = 65% chance of 1 message recall

3 Messages = 43% chance of 1 message recall

4 Messages = 35% chance of 1 message recall

Change from “what do you want on your billboard”,  to “what do you want to accomplish?”

Just don’t be boring!

https://www.getuptosomething.com/getting-good-creative-approvedhttps://www.getuptosomething.com/getting-good-creative-approved

Janea McDonald on From Boomers to Zoomers: Master People Skills to Grow Your Billboard Operation

“Why  can’t they change to be more like me?”

“All you can do is change yourself”

Bill Lodzinski on Points to Ponder: Sales, Leadership and Life

3 Keys of leadership

• Lead with Love
  • Kindness & empathy
  • Listen, let people have a voice
• Lead with Courage
  • Be vulnerable
• Lead with Service
  • Service above self
  • Be a servant leader

Kevin Gephart on W.I.N. – What’s Important Now In Local OOH Sales

All advertising, in any form, is shared space.

AI is the best thing to happen to OOH since the highway.

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