Here’s day 3 of OOH Mediacon25 in 6 quotes,

Lamar Advertising CEO Sean Reilly on attorneys and out of home.

Attorneys.  They know how to buy us.  They understand where and why they are buying.  They understand.  They stay up there all the time.  They don’t buy a high profile board and take a picture of it and put it on social media.

OUTFRONT CEO Nick Brien on the importance of branding.

You’re either a brand or a commodity

Clear Channel Outdoor CEO Scott Wells says out of home has reach.

Our digital network reaches more adults by ourselves than Tik-Tok.

Madison and Wall’s Brian Wieser says there are headwinds for the economy and advertising.

We have reduced policy certainty…We have erosion of the rule of law…Reduction in global trade…Tightened supply chains…breaking those up is negative…Uncertain openness to M&A…you see a more politicized process…Lower corporate taxes but no evidence that lower taxes impact advertising…

Geopath Interim CEO Rob Peterson on steps Geopath is taking to right the ship

Over the last several months we’ve comprehensively reviewed all aspects of the finances operation, vendor contracts the technology and even our membership structure and as an independent board advisor who brings no baggage…..the board has instituted tighter controls all around the financials, the collection of membership dues, expenses and contracts

MRC CEO George Ivie says the MRC measurement standard will be done in 3 months.

Audience measurement is nearing completion…It will be completed within 60 days.  The public comment period is 60 days. The standards will be complete then.

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