Here are the highlights of day 2 of the IBOUSA spring 2024 conference.

John Barnes of Barnes Advertising on the importance of having a succession plan for your out of home company.

I was on vacation in Florida and had a lump on my neck.  The doctor said I had 6 months to live.  I got medication and successful treatment.  But when you have an event like this happen you worry about protecting your assets.

Up to Something Media’s Todd Turner on leading your market. 

Your portfolio sets the bar for all creative in your market.

Selective Structures Glenn McCann on the importance of designing structures for a conversion to digital

Putting a digital on a pole is like putting a car on a pole.  There’s weight.

Shawn Whistler gives tips on sales and customer service.

We create relationships based on results.  This is our 28th year anniversary.  We still service our first two clients from 28 years ago…Who you serve is as important as what you sell.  Who you communicate with is important. 22% of our clients generate 65% of our revenue.

Tony Mariani of DDI Media on developing digitals.

It is important that we are patient and good community partners.

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement