Here’s day 2 of the IBOUSA conference in 6 quotes.

Reagan Outdoor CEO William Reagan on Geopath

My issue with Geopath is we don’t get enough information… I sit as a Board Director and I don’t know what is going on…. they (Geopath) were obviously insolvent this past spring… and I don’t know whether that insolvency is cured.

Reagan Outdoor President of Utah and Nevada Dewey Reagan on increasing sophistication of landlords

What we are seeing everywhere, more so in the urban market, is the level of sophistication by your landlords is increasing and as a result of that it is taking a lot more time, energy and money to renew existing locations.

SignValue’s Paul Wright says landlords want transparency.

Out of home landlords want transparency, and that sounds simple, but what we hear a lot is that an out of home company comes in and makes an extremely low offer and it’s not fair market and then they feel like they’ve been cheated or like they’re not being told the truth…

Creative Resources Group’s Gerry Tabio says think like a customer

The potential of your business expands when you think about it from the point of view the customer’s dreams and…priorities.  It shrinks when you see it as what can you can sell them…the potential increases if you preoccupy yourself with the clients projects… sales people need to know how to size up a client marketing situation not just the media that they want to buy

Dino Burbridge on Gen AI and OOH

AI won’t take your job.  Someone who can use AI better than you may take your job.  Relax roadside billboards.  You’re safe.

Meadow Outdoor’s Cimmie Schultz on evaluating customers

We never say no in credit.  We say prepay.

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement