OAAA EVP Government Affairs Mike Hershey on the rise of out of home legal advertising

Legal services is the fastest growing out of home ad category with growth – year over year – of 49%.

Big Screen Video Group Commercial Director Saul Heffernan on the flight to high resolution, low carbon billboards in Australia:

99% of the digital billboards we sell are 10 mil…we’ll have a carbon neutral product within 6 months…our product is 97% recyclable…

Out of home sales expert Kevin Gephart on the point of out of home advertising

What’s the biggest lie that clients ever tell?  They tell you they want to get their name out there.  They do not.  They want to make the cash register ring.

Drachman M&A Co. CEO Max Drachman on the out of home transactions market

The market is choppier in some areas than others…$5-15 million deals are getting done.  The Salter deal was quite a bit larger.  We were above normal in 2021 and 2022 in terms of dealflow.  2023 is tracking below…Billboard cashflow is gross revenue minus lease, sales, permitting and property taxes…multiples were 8-10 times…in the last year that’s bumped to 10-12 times.  I don’t think we’ve closed a deal this year for less than 10 times.

Legacy Outdoor CEO Mark Liljehorn on his biggest challenge

Installers, installers, installers, installers…finding people who are willing to work hard in all weather when the alternative is to stand behind a cash register inside at Menards.

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