Here are 5 quotes which summarize day two of the 2024 OOH Media Conference.

Rapport VP of Growth Laura Brandes on the growth of programmatic

We project that a quarter of out of home spend will be programmatic by 2026.

Vistar CEO Michael Provenzano on moderating the out of home CEO panel

I feel like the kid who got invited to the adult table for dinner.

Lamar CEO Sean Reilly says TV’s troubles are an OOH win

Our local business is so strong that we are undoubtedly taking share from TV.  Who watches the local TV news anymore?

Clear Channel Outdoor CEO Scott Wells says think big.

We love to celebrate our wins.  What we don’t do enough is to think in context.  When you get a $50,000 order from someone who spends $50 million it’s not that exciting.  Don’t be satisfied…

PJX Media CEO Rick Robinson on selling ADstruc to Vistar

We’re giving the opportunity for the original vision of a founder to live and for ADstruc to become the language of out of home.

Billboard Insider’s Dave Westburg moderated an Independent Media Company Town Hall during the conference.  Panel from left: Dave Westburg; Diana Stevenson; Frances Reagan Copinga; Devon Wagner; Steve Richards.

A special thanks to Bulletin Displays which parked this primo Shelby GT 500 outside the meeting hall.  Thank you Mark Kudler and Scott Rainey!

Kudos to the OAAA for a well-run show with what seemed like an increased turnout from independent media companies.  Looking forward to next year’s show.

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