Here are six quotes which summarize the second day of the 2022 OOH Media Conference

OAAA CEO Anna Bager says out of home works!

“At a time when digital companies boast of click through rates in single digits, a whopping 50% of people exposed to out of home campaigns have told us that they made a purchase shortly after seeing one of our ads.”

Dee Marshall, Diversed and Engaged, on diversity

“A diversity strategy is managing your reputational risk.  You do not want to be a reputational risk headline…This is about making sure you are not a workforce callout.”

Brex’s Kasper Koczab says there’s still a place for static

“We work with a lot of new unknown brands that want 100% share of voice.  I love what digital can do, but when you need to smack a market upside the head that there’s a new kid on the block static units are key, especially because a lot of neighborhoods don’t have digital.”

OUTFRONT CEO Jeremy Male says invite your customers to the OOH show so they can learn more.

“We’re about 800 people here.  I believe we have 670 vendors…we have 60 people from buying services…I don’t think I’ve met…a media director responsible for media…clients are few and far between…Maybe that needs to change.  If every one of us media owners brought a client wouldn’t that change things?”

Clear Channel Outdoor CEO Scott Wells says grow the market

“We also need to have more curiosity.  rather than focusing on someone who is on someone’s billboard and saying we can do it for less we need to find new clients and categories for out of home.”

Michael Lieberman, US CEO at Kinetic on shortening buy times

“We’re going from RFP to closing in 2 weeks.  That is 5X faster than it used to be.”

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