Here is day one of the IBOUSA Spring 2024 conference in five quotes.
Chris Cowlbeck says the IBO is still growing.
In the last 8 weeks there are 20-30 companies who are knocking on our door who want to be a part of things…
Ryan Joyce, Genlogs talks about a new source of out of home revenue for operators
Trucks are used for cargo theft, fraud, human trafficking, and smuggling drugs. We track trucks. We are putting up sensors along highways…looking just at trucks…We filter out all private vehicle info to protect privacy. It has to be a truck and it has to have a USDOT number so that we can protect privacy. Our sensors filter out all private vehicles. We are looking for partners. Who has structures along US highways? All of you. We just did a partnership with Trailhead this week and also have sensors with Keggereis, Grace, and Wicks. We pay you to keep America safe and secure…Contact us at partnerships@genlogs.io.
Integration Media’s Terry Carmody on the importance of having good sign pictures
I can’t get accounts to consider inventory unless you can get a good picture. Photos are big….You’ve got to have a good picture of the street…If your pictures are horrendous we may not even include your sign in a proposal.
Raport’s Justin Symons says static isn’t going away.
Static is always going to be around and brands are always going to want static. Complete ownership. 100% of voice… I think there will be more conversion to digital…but I don’t think static is going away.
IBOUSA’s Becky Smith says a new measurement tool is coming.
We know the only way we can break above the 4% level is if we are measured…The MRC rating standard is going to be released before the OAAA conference this month…This is what we’ve always needed. We have a deal with Perview where we can buy the impressions data and sell it back to our members – $1.50 per month for static and $7.00 per month for digital…
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