Here are six quotes which summarize day one of the IBO spring 2025 conference conference.

Media Resources CEO Jeff Rushton on what it’s like being a digital sign manufacturer in a world of tariffs:

I woke up at 3am last night.

YESCO former CEO Mike Young on his dad’s advice on being a steward at YESCO:

You work for the company.  The company does not work for you.

West Virginia Outdoor CEO Bill Lodzinski on standing out:

I’m a big proponent of handwritten notes.  Not many people take the time to do it…It’s old school but its timeless.  It makes a difference…

OAAA Government Affairs EVP Mike Hershey on advertising and service taxes:

Maryland proposed a 2.5% tax…We were successful on beating this back…There are more and more threats. We had one in Nebraska.  We had one in Kentucky…keep a close eye on that.

Place Exchange CEO Ari Buchalter on when you need data to make an out of home sale:

Two cases.  If your buyer is asking for it.  A lot of agencies…are looking to quantify their buy in terms of impressions…Case 2 is if you want to transact programmatically…In order to process transactions…you must have some measure of impressions generated for every ad that’s played.

Johnsen Fretty Managing Director Jim Johnsen on what out of home looks like in 2035:

• More municipalities will embrace partnership
• 2 of the 3 big names will have changed
• Hospitals and medical will be our biggest category
• Every sign will have a surveilance camera

To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list.

Paid Advertisement