Five quotes from day 1 of the Fall 2023 IBOUSA conference in Indianapolis.
OUTFRONT’s Andy Sriubus says stop devaluing your product.
If we’re trying to make the argument to buyers that we have value you have to have integrity in that conversation so it’s not just buy the media for 100 bucks and I’ll throw in a creative and I’ll throw in production…because what you’re doing is devaluing… tell them that they bought the media for this price and then the added value creative was…if you’re not doing that you’re just devaluing our medium
Talon Outdoor COO Jonathan Conway says real time impressions data is a must.
The cat is out of the bag on real time data…I think advertiser expectations for updated data reflect what’s happening…
Up to Something Co-Owner Richard Milinaro says your company is your ad designs.
Good creative gets people talking…every unit is a representation of what we can do…bad creative can devalue great billboards…we are judged by appearance…
Up to Something Co-Owner Todd Turner says creative matters for local out of home.
Does creative matter. yes. I was working with an out of home executive a couple years ago who said that creative makes no difference in revenues…he was getting a lot of national business. The clients weren’t driving by the signs…75% of our clients are local…they drive by the inventory…
Chris Cowlbeck on IBO’s new branding
The growth of independents aligning to improve the IBO Speedway footprint has us reaching around 100,000 displays across the country. We’re excited to roll out this new branding to help differentiate our offering for national agencies and buyers. We want to communicate some of our benefits to reduce friction and make buying easier over the months ahead which will help us in our new role of demand sign revenue generation for our media owners.
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