Anna Bager on why the just released MRC standards are a great thing for out of home
In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we seized, and a huge step forward for our industry. We are on the right track for continued growth and shift of share, but it requires this collective group to put the work in.
Marisa Thalberg, CMO, United Parks and Resorts on AI
One of my fellow CMO’s said AI is not the answer. It’s like having an MBA student who can get you there faster but you still have to put it together.
Out of Home Sales Expert Kevin Gephart on selling unsold digital inventory
Make your units a hyper local community connection. Wish the mayor happy birthday. Run the local high school sports scores. You’ll have a different conversation with the local auto dealer after you’ve put his daughter up on your digital…
Maggie Schmerin Chief Advertising Officer, United Airlines asks the out of home industry to call out bad creative.
Don’t be afraid to share your insights. We put up some really bad out of home a few years ago. I didn’t get a single phone call…Stop a bad piece of work from going out. They last thing I want to do is put an ad up with too many words.
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MRC is a rip of They really have any standards they set and those they set can be taken away at any time. No one cares and will only be used by larger publishers who can effort the $150,000 fee plus having staff tied up on audits. If f you don’t pass their audit they keep your money.
There is no fraud in our industry.
This only helps large publishers over the small ones.
In my 25 year digital career not one time have I been asked by any agency, brand or advertiser -are you MRC audited?
Have any of you even heard of MRC until they tried to come into our industry for another money grab!
Wake up people- there is better tech out there to get us standardized but it’s not MRC!