Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes.

Dylan Mabin is Geopath’s new President:

“I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath.  It’s an honor to be named President.”

Ian Dallimore on the metaverse:

“My son is driving around the metaverse in Roadblock and there’s a billboard.  It’s for The Bad Guys, the movie…later that day he saw a Lamar digital billboard for The Bad Guys…We went to the movie…”

Motefiore Medical Center CMO Loreen Babcock on using story-telling and a wallscape for healthcare marketing.

“I’m lucky because I work in a place where magic happens every day…We take time on my team to understand who the patients are…This ballerina had been misdiagnosed twice until she came to one of our specialists…”

Trade Desk’s Natrian Maxwell on how out of home beats banner ads in enhancing social media

“If you do a really good out of home campaign it will be a social media campaign because people will take a picture of the billboard and share it…when was the last time you took a picture of a banner ad and shared it with someone?”

Vincent Letang of Magna says US out of home grows 11% during 2022:

“2.5% real GDP growth.  OOH growth will be 11% in 2022.

Justin Symons of Project X on the return of QR codes

“QR codes made a resurgence in the pandemic because people were driven by a touchless experience….there were touchless menu QR codes…It’s so easy.  You just open your camera…I’m adding QR codes to all our street level inventory.  I think it’s something that will continue.”

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