Dan Franklin of Franklin Outdoor has some excellent comments on Reader Feedback on Building Static Billboards and  Creating Value with Billboard Easements.

Inflation is providing an incentive to move sign construction in house.

With the Inflation issue and building roi on statics I know it has stepped up our intrest in opening a welding shop to make our own monopole signs. We already do some fabrication of smaller signs and this is a natural progression.

Easements save time as well as money.

One thought I had on easements, that doesn’t get talked about, is the labor savings from a management side. Less landowners is less administration expenses with everything from accounting (checks, 1099s, etc) and real-estate time dealing with land owner issues, moving signs if a lease expires, and tine maintaining a positive relationship. It also then frees up my real-estate team to develop sites rather than maintaining them.

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