Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient.  We asked some out of home ad designers what they they thought and they said this:

Out of Home Creative’s Founder Melody Roberts says the idea makes sense.

A production person facilitating cross-departmental communication to ensure seamless operations plays a key role in an organization. This doesn’t mean sales (or creative) have to be entirely out of the mix, but they don’t necessarily need to spend time on finer details. I work with a few production managers, one in particular, who I can’t live without, and I’m sure the salespeople feel the same (you know who you are).

BillboardDesign.com founder Wes Frick thinks this might be a good fit for a project manager.

This sounds like a perfect fit for a project management role. For any billboard company, having someone with project management skills to look over and review all ongoing current tasks, future goals, and new projects for the entire company can help tremendously in streamlining and organizing your systems. If the main focus of this role is to specialize in handling communications over design, I would recommend for the role to allow involvement in every part of the business, not just design. Real estate and installation can require attention as well and be complex at times. A supervisor/project manager that understands each part of the business can step in and really help with all of the projects and future projects at one time. Forms, standard turnaround times, and standard presentation materials for the design work and rationale will help a lot to automatically organize the process.

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