By Britt McConnell, Digital Sales Director, Formetco
In the fast-moving world of Out of Home (OOH), product innovation matters—but long-term success is built on something deeper: trust, relationships, and a team that shows up when it counts.
At Formetco, we’ve spent decades earning that trust. It’s why many of our customers have been with us for 10, 20, even 30 years. It’s also why, when people ask me what makes Formetco different, I don’t start with product specs or engineering wins. I start with the people.
Why Our Customers Stick With Us
“When you buy from Formetco, you become family.” It’s a phrase we use often—and we mean it. Because in our business, the difference between a transaction and a true partnership lies in what happens after the contract is signed.
We don’t just deliver digital solutions. We build relationships. I’ve seen it play out in follow-up calls that turn into family check-ins. In last-minute requests that are met with urgency, not excuses. In conversations that start with install plans and end with business advice or personal updates.
That’s what family does—and that’s what our customers can expect.
From Install Support to Inside Jokes
Some relationships start with a handshake and evolve into genuine friendship. One of my favorite examples comes from Bobby, one of our longtime sales leaders.
“The first time I visited a customer in Texas,” Bobby recalled, “they asked what I liked to do in my spare time. I told them woodworking, and they immediately said, ‘Like the Amish?’ They’ve called me that ever since. It’s stuck—and so has the relationship.”
That story might seem small, but it reflects something bigger. When customers feel comfortable enough to joke with you, call you directly, and stay in touch long after the project is done, that’s when you know you’ve built real trust.
Service That Shows Up—Every Time
We all know that things don’t always go according to plan in this industry. What sets Formetco apart isn’t perfection—it’s commitment.
If a customer calls at night or on the weekend—we pick up, If something’s urgent and they need a screen shipped in two weeks, we’ll make it happen.
When things don’t go to plan, we think creatively. Whether it’s reworking a deal to earn future business or helping a customer source parts on the fly, our reps think outside the box and put the customer first.
The Privilege of Watching Customers Grow
For me, one of the most rewarding parts of the job is seeing our customers succeed. Watching a partner grow from a single install to multiple markets—knowing our team played a part in that journey—is incredibly fulfilling.
As I always tell my team:
“That customer is your business baby. You understand their goals, their mindset—and when they grow, they shout out Formetco and their rep by name.”
It’s not just about selling equipment. It’s about helping people build something lasting.
- Watching Formetco Customers Grow Is the Best Part
- Ask anyone on our team—seeing a customer succeed with our help is incredibly rewarding. We’re there for the ups and downs, the first install, and the big expansion. We’re not just watching from the sidelines. We’re part of the journey.
- Want proof? Read how Formetco customers grow their businesses with support that lasts long after the sale.
Why Choose Formetco?
Even without mentioning product quality, Formetco customers choose us because of the people:
- Family-owned since 1968 – not driven by shareholders or outside investors.
- 365 days a year support with real humans answering in under 30 seconds.
- Reps who act like owners – they get it done.
- Creative problem-solving and flexibility that big-name competitors can’t match.
🔗 Learn more about Formetco’s legacy of service
🔗 Compare our digital solutions
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