Company: Zalla Outdoor

Markets: Kentucky

Headquarters: 2333 Anderson Road, Crescent Springs, KY  41017

Phone: 859-250-8793

Email: shannon@zallaoutdoor.com

Zalla Outdoor operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati.  The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and gets 284,452 impressions each week.  The company is a member of Geopath.  Shannon Hollenkamp is the General Manager and she provided some thoughts about the business.

Shannon, how did Zalla get in the outdoor business.

The owner’s family previously advertised on the sign and made a deal after acquiring the land to also acquire the sign in the early 1980s. They inherited the billboard permit dated in 1960 through the deal. 

You’ve got a terrific digital location.

You noted we have a great location and you are right! We are one of two boards in northern Kentucky just across the river from Cincinnati on the most heavily traveled interstate in the area.  The state of Kentucky’s digital billboard laws are notoriously stringent and would most likely not issue a permit for this type of sign today. Our customers enjoy very high traffic counts and low cost per impressions.  We may only have one sign but it is in the perfect location and gets so much attention because it is the only right hand read on I75S for 30+ miles.

Whose digital sign did you use and what’s been your experience?

Zalla uses Watchfire equipment and software. Our experience has been positive and we plan to use them again when it’s time to update our sign.

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