Company: YESCO Outdoor Media
Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska
Headquarters: 2401 Foothill Dr, Salt Lake City, UT 84109
Phone: 1-866-779-8357
YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States. The company was started in 1920 by Thomas Young. The company remains privately held and is now managed by the third and fourth generations of the Young family. Nathan Young is the President of YESCO Outdoor Media and we got a chance to ask him some questions about YESCO.
Nathan, 2024 seemed to be a year to be patient for the larger Billboard Companies, mostly because of a reduction in acquisition activity and a reduction in national advertising. How was 2024 for YESCO Outdoor Media?
2024 was a successful year for YESCO Outdoor Media. Our goal entering the year was to achieve growth, but we faced challenges due to a decline in acquisitions and a tightening of National Sales. We have a fantastic team who works diligently on driving organic growth and enhancing National Sales. Despite the slowdown in both areas, we achieved notable success in organic growth and performed well in National Sales, given the circumstances.
How many faces does YESCO own and operate? How many faces are digital?
Currently, YESCO Outdoor Media operates 2,323 physical faces and 85 of those are digital.
We use Daktronics, Media Resource, and Watchfire. We just installed a few Formetco units as well. Our sister company, YESCO Custom Signs, is an integrator of Daktronics, Media Resource, and Watchfire displays. We have a proven track record with these organizations and appreciate our long-standing partnerships.
We are hopeful that 2025 will be even better than 2024. We have strong momentum from the latter half of 2024 and anticipate another year of growth.
We are excited to welcome IBO to Salt Lake City! This event has been marked on our calendar since it was announced. We are hopeful the snow will still be good so we can get a few turns in while enjoying the company of all in attendance.
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