Company: XMark Outdoor 

Office: Corsicana, TX

Market: Primarily I45 between Dallas & Huntsville. Chicago, IL

Plant: 107 Static faces, 1 TriVision and 6 Digital Faces (Formetco)

Insider had a chance to interview Steve Sullins, the owner of XMark Outdoor

Steve, how did you get into the Outdoor business?

As a McDonald’s Owner/Operator we constructed billboards to be used as directional signs to the restaurants and leased out the back-sides for additional revenue. We discovered we liked the business and over time we grew organically as well as making some acquisitions.

What is it you like about Outdoor?

We like that the customer comes first.  We make that our priority. We know that outdoor can and does help build their business. When our customers prosper, we prosper.

What about your recent move into the Chicago market?

This is a focus for us into an area we feel is unreached.  Still early on but we are working to network plants that have non highway bulletins for campaigns that target mass neighborhoods.

Tell us a little about your staff?

X-Mark’s customers are blessed by our excellent staff. Four years ago I filled-in as acting CEO of Partners International which is a 70 year old ministry that seeks to develop and grow communities of Christians in the least reached nations by partnering with indigenous ministry organizations.  During my absence we did not miss a beat.

Debra Gregory, Steve Sullins, Terri Moore