Company of the Day – Wilson Outdoor Displays

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Company: Wilson Outdoor Displays

Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116

Markets:  Western Georgia and Eastern Alabama.

Phone: 770.854.4899

Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities:

  • Carrollton
  • Wedowee
  • Roanoke
  • Heflin
  • Ashland

Wilson Outdoor started in 1985 when Dwayne Wilson built his first billboard in Carrollton, GA on the property of a friend who owned a convenience store that he frequented weekly.  Dwayne and his younger brother Dale decided to start putting up a few structures for themselves starting in Carrollton, GA. In 2006 the company was formerly named Wilson Outdoor Displays, L.L.C. and has grown to 40 structures with 99 non digital faces between West GA and East AL.

Insider caught up with Ryan Wilson for an update.

So what’s new at Wilson Outdoor Displays since we spoke last year?
Since last year we have added 2 new digital units. Unfortunately, we were unable to add any new structures. But we have been extremely focused on limiting our vacancy rate. We have been very blessed to keep our inventory at a 95% vacancy rate, including the digital signs. We have even been fortunate enough to keep waiting lists on specific digital locations.
 
Are you continuing to look for digital sign opportunities?  Still a Formetco fan?
Yes, we are always looking for NEW opportunities in general. But especially digital sign opportunities. The rate of return on the digital signs, even at 1/2 to 3/4 occupancy is more profitable than static boards alone. Given the digital units are placed in location that is worthy, of course.
Yes we are still huge Formetco fans. Shout Out to Britt McConnell for always taking care of any of our digital needs. And also to Jerry McClellan, for our hardware needs.
 
 
What’s the most interesting project you have worked on in the past year?
Of the 2 digital units that we added last year, I”d have to say it was the second of the 2. We installed one 12’X25′ Formetco FTX on an existing structure we added to our inventory the previous year. This location is unique to us, because it is positioned just right at an intersection to where it catches views from 2 roads of travel. We have seen many billboards in situations like this, throughout Atlanta and other cities, and knew this would be a great location for a digital sign. Another great aspect of this board is how close it is to the road – its 30′ OAH and roughly 40′ off of the roadway. Its really a “Slam Dunk” location and we are so excited to be able to include it in our inventory for our advertisers.
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