Company: Universal Media
Markets: Nationwide
Address: PO Box 68, Heber City, UT 84032
Phone: 866-950-3331
Universal Media is a family owned company specializing in place-based advertising in shopping malls. The company’s owners have over 40 years experience in out of home advertising. Todd Cohen is the company’s CEO. Billboard Insider talked with Robyn Cohen SVP Business development.
- We worked with over 40 Clients
- We ran over 50 Campaigns in 4 markets
- We grew over 90% YOY
- We expanded our digital ad network at one of our properties in the Salt Lake City market, which is now the largest digital retail ad network in the state of Utah.
- We expanded the company into the Los Angeles market and will be officially launching our newest digital ad network soon, stay tuned!
- Finally, we are getting ready to make a big announcement on an exciting addition to our digital asset portfolio. Also, stay tuned for that!
What are some of your objectives for the coming year?
In the coming year, Universal Media is focused on launching innovative digital media assets that leverage cutting-edge technology and the mobility space. These new additions will enable us to form deeper partnerships with brands, creating campaigns that redefine retail and place-based advertising. We’re also adding exciting enhancements to these units that will elevate the experience and engagement for advertisers and consumers alike. Finally, we’re actively working to acquire additional properties to expand our ad network and bring our unique approach to more markets nationwide.
How has the mall advertising business recovered post covid?
The mall advertising business has shown remarkable resilience and growth post-COVID. With the return of foot traffic to pre-pandemic levels in many high-quality lifestyle and shopping centers, advertisers are rediscovering the value of reaching consumers in these vibrant, high-engagement environments.
For example, a report by JLL highlighted that foot traffic for the week ending November 7, 2021, was 3.9% above its level in 2019, further underscoring the recovery trajectory. Brands are increasingly leveraging mall advertising to create impactful, localized campaigns that connect with shoppers at pivotal moments in their buying journey. The integration of digital and static media formats has also allowed for greater flexibility and creativity in campaigns, ensuring a robust recovery and an exciting future for mall advertising.
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