Company: Tyler Outdoor

Markets: Oklahoma.

Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK  73129

Phone: 405-429-5015

Tyler Outdoor operates a billboard plant with 1,900 faces. Tyler outdoor was founded in 1965 by Ralph Tyler.  Tyler Outdoor is part of a local, family owned business by sons Ty and Tony Tyler. The family also owns 13 radio stations and five TV stations. In January 2023 Tyler sold a mix of digital and static billboard faces in Tulsa to Lamar Advertising. Insider talked with Tony Tyler about the family business.

How did the family happen to enter the outdoor business?

Ralph, our dad, owned a radio station in the 1970’s and began putting out “Courtesy Benches” at bus stops and installing 8-Sheets around town to promote the station. Other business began asking if they could buy advertising and an outdoor advertising company was born.

You own radio stations and TV stations and a commercial sign shop in addition to your outdoor business. Are there any synergies?

Some, but fewer that one would think. There is some cross-selling of our products and our back office operations, like accounting and HR, have synergies. The production of each product is different so once the advertising is placed the process goes in different directions.

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