Company: Tyler Outdoor
Markets: Oklahoma.
Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129
Phone: 405-616-5000
Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,600 Street Furniture and Billboard faces in the Oklahoma City and Tulsa Metro areas. Tyler Outdoor is part of a local, family owned business by sons Ty and Tony Tyler. The family also owns 14 radio stations, five TV stations. Tyler took the opportunity last year to help thank the community and support local nonprofits and loyal business partners. Insider talked with Tony Tyler about the family business.
How did the family happen to enter the outdoor business?
Ralph, our dad, owned a radio station in the 1970’s and began putting out “Courtesy Benches” at bus stops and installing 8-Sheets around town to promote the station. Other business began asking if they could buy advertising and an outdoor advertising company was born.
You own radio stations and TV stations and a commercial sign shop in addition to your outdoor business. Are there any synergies?
Some, but fewer that one would think. There is some cross-selling of our products and our back office operations, like accounting and HR, have synergies. The production of each product is different so once the advertising is placed the process goes in different directions.
How has covid impacted your company?
We took the opportunity to analyze our processes and look deep into our own business and make changes to better our future trajectory.
What are some of your goals for 2021?
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