Company: Transformation Media
Markets: New York, West Virginia, Ohio, Kentucky, Pennsylvania
Headquarters: 1019 Route 519, Building #1, Eighty Four, PA 15330
Phone: 724-228-3469
Transformation Media has a plant with 275 total faces, including 6 digital faces across five states. Mark Gamble is the company’s vice president.
Mark, how did you enter the outdoor business?
At twenty, I went to work with Peterson Outdoor (POA Acquisitions) in Orlando climbing signs in operations and eventually transferring into real estate. Thirty years later, I have had the good fortune of working with a number of talented people in a variety of settings from publicly traded, Clear Channel Outdoor to private equity groups including Advantage Outdoor, Bressler Outdoor and NextMedia Group. Last September, I joined Transformation Media (formerly 84 Outdoor) as Vice President of operations.
Holding senior management positions with several of these companies, I was active in numerous acquisitions both small and large across the country. The experience I gained by seeing the successes and challenges of many of those companies has helped shaped my management approach. I am excited to share my experiences
What’s new since we talked a couple years ago?
After selling our southern inventory eighteen months ago, we have started acquiring one-off assets and looking for additional opportunities to reinvest in PA and our surrounding states.
Are y0u using any of the automated sales platforms (Blip, Adomni, Vistar, Adquick, OneScreen.ai)?
We have a talented sales group that keeps us well occupied. We are seeing an increase in buys from Vistar, Adomni and Adquick through Apparatix but programmatic business as a whole plays a small part. As we expand our footprint, I look for that business to grow.
Do you have any digital billboards? If so whose signs do you use and what have you learned?
We currently own seven digital units manufactured by Formetco and Watchfire with plans to add more. We have several units in high-demand areas but we plan to reposition some of the displays to more advantageous areas to develop networks that will provide our clients with broader market coverage.
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