Company of the Day: Steel City Outdoor

Company:  Steel City Billboards

Markets: Pennsylvania

Headquarters: 715 Riverview Rd, Verona, PA  15147

Phone: 888-288-7441

Email: mdfowkes@steelcitybillboards.com

Steel City Billboards is a family-owned firm which operates a billboard plant with 68 faces, including 50 digital faces in communities in and around Pittsburgh, Pennsylvania.  The company was started in 2011 and is a member of OAAA, GeoPath and the Independent Billboard Operators of America. 

Billboard Insider talked with CEO Mitch Fowkes about the company.

Mitch, how did Steel City get into the billboard business? 
My Dad and brother have a successful online business.  When I graduated from college in 2010 I wanted to help market the business. I had the idea of using billboards. I called a local company and asked them what their rates were. When they told me, I asked if that was for the year and they said “nope, just a month.” I got off the phone and went looking for my Dad. I said DAD, “We need to start our own billboard business!” He thought I was crazy. In May of 2011, we started Steel City Billboards. Our focus was to advertise our own products and services while helping small businesses advertise along the way. Things started snowballing from there.

Are you using any of the automated sales platforms (e.g. Blip, OneScreen.ai, Adomni, Aquick, Vistar)? 

We use Blip. It has worked well for us since we’ve started. I believe we are going on year three with them. We are seeing added value to the platform being that Vistar, Place Exchange along with a few others are bringing in customers to buy open space.

What are you objectives for 2023?

We are focusing on many different avenues of expansion and continuing to increase sales.

 

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