Company: Steel City Billboards
Markets: Pennsylvania
Headquarters: 715 Riverview Rd, Verona, PA 15147
Phone: 888-288-7441
Email: mdfowkes@steelcitybillboards.com
Steel City Billboards is a family-owned firm which operates a four structure billboard plant with 13 faces in communities around Pittsburgh, Pennsylvania. The company is a member of the OAAA. Insider talked with Mitch Fowkes about the company.
Mitch, how did Steel City get into the billboard business?

Who does what at the company?
As you know we are a family owned and operated outdoor advertising company so we wear many different hats. My Dad and I do some of the design work and hang all the ads. My Mom and I doe the sales while my Dad does the accounting. And we all work on finding new locations. In fact, my sister found the location where we currently have a double-sided trivision!
Tell us about your plant.

What are some keys to success when you compete against larger billboard companies?
We know that we aren’t in any position to really compete against any company strictly due to how small we are. What we do is keep our head down and move forward by providing great billboard locations and offering great family customer service. We know we can’t put our clients all over the map however we can put them in specific high traffic areas to get them the exposure that their looking for.
Your website says you’re working on a digital sign. Any updates?
We purchased our first digital a few weeks ago from Formetco. The digital will be up and running August 21st. We have a few more billboards coming late fall & early spring, some of which will be digital.
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