Company: Shipp Outdoor, LLC

Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503

Markets: Louisiana, Texas, Arkansas and Oklahoma

Phone: 866-99-SHIPP

Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt the acquisition of Whatley fit his vision of “becoming the media.” The company acquired Bing Outdoor of Shreveport, LA in February of 2013.  The company operates a billboard plant with 52 static and  18 digital billboards in the Shreveport-Texarkana DMA.

Chad, what have you learned about digital

I have learned that size matters. We don’t build postage stamp size signs because it’s not all about yield to me. My name is on these signs and they will always look better than my competitors. Local customers especially are more likely to buy signs that are grand and impressive with unique structural features than small screens on a steel stick. It’s also important to have a large network so you can place ads in more locations since most digital is branding and not directional.

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