Company of the Day: Scoop Outdoor

Company: Scoop Outdoor

Markets:  New Jersey

Address: P.O. Box 151 Lakewood, New Jersey, 08701

Email: info@scoopoutdoor.com

Phone: 415-857-2667

Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey.

How did Scoop enter the out of home business?
We lobbied for many years to allow for new billboards to be built within the town. Coming with years of digital marketing and advertising experience, it was a no-brainer for us. Being digital, the billboards allow for the Town and law enforcement agencies to take advantage of the flexibility in emergency situations. During the height of Covid for example, the Town and Police Department utilized our signs to get urgent messages out to the masses.
Whose digital signs do you use and what have you learned?
If you’re referring to the sign manufacturer, we currently use Watchfire. So far our experience has been great.
What’s new over the past year?
We put up another double digital billboard (pictured below) in Lakewood, New Jersey, one of the nation’s fastest growing towns.
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