Company: Premier Outdoor Media
Headquarters: 307 Fellowship Rd., Suite 315, Mount Laurel, NJ 08054
Markets: New Jersey, New York, Maryland and Delaware
Phone: 856-840-0740
Email: info@premieroutdoormedia.com
With 300 plus faces, Premier Outdoor Media is a locally-based, boutique Out-of-Home company, with a geographic billboard footprint that covers the New Jersey, Philadelphia and Baltimore DMA’s. Dominick Vastino, CEO and Sean Corbett, President, Sales and Marketing along with the investment backing of Caruth Capital Partners, founded Premier Outdoor Media.
Insider spoke with Dom Vastino to catch up on the latest developments at Premier Outdoor Media.
You purchased 15 digital displays from Liquid Outdoor at the end of 2021. How has your experience been with the integration of those sign?
The acquisition of the White Plains, NY market fit perfectly with our digital expansion plans. We are in the process of upgrading the current digital signs and adding additional digital inventory over the next few months due to high sales demand.
Can you update us on your current sign inventory?
We currently have over 400 static and digital faces across New Jersey, New York, Maryland and Delaware.
Looking forward, are you still in the growth mode?
Yes. We are focused on acquisitions and our own organic development.
Over the next 3-4 months we will be adding an additional 100 faces of digital and static inventory in NY, NJ and now PA.
You were early in pursuing some programmatic opportunities. What’s your opinion on how Programmatic has benefitted Premier Outdoor?
There are several programmatic companies and we take advantage of this through the Apparatix’s marketplace. We have been successful by working with Apparatix and directly with the programmatic partners such as Vistar, Blip, Adomni, PlaceExchange, etc. to push significate ad revenue across all our digital units. As we continue to expand out digital footprint, we hope to see continued success.
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