• Company Of The Day: Pioneer Outdoor

    Pioneer LogoCompany: Pioneer Outdoor

    Market: Springfield Missouri.

    Address: 1936 E Sunshine, Suite B, Springfield, MO

    Phone: 417-315-8719.


    Larry Lipscomb

    Larry Lipscomb

    Pioneer Outdoor is a family owned company which operates a plant of 30 static faces and 13 digital faces around Springfield Missouri.  The company was formed in 2011 by Larry Lipscomb who has nearly 40 years of outdoor advertising experience.  Insider talked with Libscomb this week.

    Larry, your family has quite a history in the outdoor business.  My grandfather was a Ford tractor dealer who entered the outdoor business in 1952 to have a vehicle to promote sales.  In 1958 Larry Lipscomb’s dad Jack took over the business.  Jacked served on the OAAA board and was active in legislation.  I started in sales at my dad’s company in 1974.  We sold the business to Lamar in 1997.  After a hiatus I returned to the business in 2010 by purchasing some boards from Greg Watkins.

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    Stuart Lipscomb

    Tell us about your operation?  There are three of us in the business.  Myself, my son Stuart Lipscomb and an office assistant.

    What changes have you seen in 40 years in the outdoor business.  Leaving business in 1997 we had poster faces and painted bulletins. Vinyl was just starting.  Now it’s all vinyl and digital. Uploading artwork that is live in seconds. Vinyl is easier to order and much less expensive.  When I sold, things were not as competitive for sure.

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