Company: Oliver Outdoor Advertising

Market: Pennsylvania

Headquarters: 110 W Diamond St.  Butler, PA 16001

Phone: 724-256-8555

Email:sales@oliveroutdoor.com

Oliver Outdoor, a family-owned outdoor billboard advertising company, is based in Butler, Pennsylvania. Founded in 2001 by brothers Jerry and Jaymie Oliver.  The company operates in Western Pennsylvania to the north of Pittsburgh, including Allegheny, Armstrong, Beaver, Butler, Clarion, Fayette, Lawrence,  Mercer, and Westmoreland counties.

Earlier this year, Insider spoke with Sales Manager, Kelly Mattson about Oliver Outdoors’ videos that they use as a part of her marketing strategy.  You can see those  postings on her LinkedIn or the Company’s Facebook account.

From a marketing perspective, what are your objectives with the videos? 

If you check out our FB or Linkedin pages you will see that we have a wide range of styles and types of videos. Some we talk about a location or a client. Some we talk about new things coming to Oliver Outdoor and others we use as a teaching platform so that our clients will be informed consumers. For the most part we are trying to put a face and personality with the company name. As all of us in advertising know it is easier to identify with and relate to an individual and not just a nameless, faceless corporation. We try to engage and entertain at the same time.

What social media sites do you use to post your videos? 

So far we are just on LinkedIn and FB.  We have discussed tiktok but haven’t tried it yet.

Any sense of how helpful the videos are to your sales teams efforts?

The videos have definitely worked.  As I earlier, we have definitely grown our social media presence with the videos.  We have received a lot of positive feed back and created a bit of a BUZZ.

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