Company of the Day: New South Outdoor

Company: New South Outdoor

Markets:  Alabama, Tennessee

Address:  711 Signal Mountain Rd #203 Chattanooga, TN 37405

Phone:  256-253-1440

Email: info@newsouthoutdoor.com

New South Outdoor operates a billboard plant in Alabama and Tennessee. We talked with New South Founder and President Neil Bell.

Neil Bell, Founder and CEO, New South Outdoor

What’s new over the past year?

We sold 33 structures and 22 digitals in east Alabama to Trailhead last July. Since then we have focused on the Huntsville, Alabama DMA, building about 25 new structures and 13 digital displays. This brings our totals to 129 traditional displays and 38 digitals.

What’s on your mind right now? 

Occupancy. Adding this much new inventory in such a short period of time means we have lots of space to fill…

You own SignDash, a cloud-based sales and inventory system for independent out of home companies.  What’s new with Signdash?

Since acquiring SignDash last August, we have done a significant overhaul to the design and functionality. It is now much more sales focused with new tools for the small operator or sales manager. The biggest update we have made is an integration with QuickBooks online. Once contracts are esigned by the customer and approved by the operator, all of the invoices are automatically created – saving operators a ton of time and energy.  Anyone interested in checking it out should contact Tracey Hess at tracey@signdash.com.

 

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