Well, the timing wasn’t great but I closed on about 11 digital units in late February just weeks before the shutdowns. Because of that we were a little shaky for a few months there, but we have bounced back pretty well. We picked up a handful of permits from a developer and added some great inventory organically. While a lot of business was shut down, we were ramping up and were ready when shutdowns ended.

 (Also -I’m happy to report it has other uses… It tells you elevation so I have used it to figure the right HAGL on a couple sites that were taller than my stick.)

There were a handful of customers who wanted to cancel or pause their campaign pretty early on, but suprisingly we ended up replacing most of the business during the same period. I was thankful to at least stay flat during the initial downturn.  But honestly, the last three months have been amazing. If you would have told me in May that we would be where we are today, I wouldn’t have believed you.  I have a theory about why we have done better than expected in the last few months though. Much of our inventory is located in smaller markets. I believe that there are many businesses in these smaller towns that previously generated new business by networking and getting out in the community. With many events canceled and social distancing rules in effect, they have had to find other ways to generate leads and business. We have become a great new tool to reach their best potential customers in those local communities.

[wpforms id=”9787″]

---

Paid Advertisement